German born Husam El Odeh studied fine art at the renowned Hochschule der Kuenste in Berlin and worked successfully as an artist in Berlin until he relocated to London in 1999. There he exchanged the canvas for the body and started to make jewellery. In February 2005, whilst still at university, he was chosen by the respected talent finder Fashion East to show during London Fashion Week. Having just graduated from Middlesex University in summer 2005, he was offered sponsorship from the British Fashion Council for a stand at NEWGEN during London Fashion Week in September. He received this a further three times. He has been awarded the international award for cutting edge accessories design, the “so fresh award” given out by Pierre Lang and unit f in Austria this year.
He has been involved in various projects with Topman, Topshop and Kickers. Collaborations include Ann-Sofie Back SS07 show and Siv Stoldal. He has been working with Marios Schwab since 2005 on his collections and various other projects. He has also been designing a range of acclaimed accessories for Mihara Yasuhiros menswear shows in Paris for the last four seasons.
The style is multilayered fashion and everyday references and often works with a mix of unexpected opposites of industrial and luxurious materials. All pieces are handcrafted using traditional techniques with a cutting edge twist. Husam has recently received the prestigious award „So Fresh? by Pierre Lang 2008 for his jewellery.