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House of Flora

Binary Bitch S/S 2013 Collection

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House of Flora, the well established London fashion brand provides a uniquely architectural aesthetic of all that is avant-garde, with inspiration ranging from 80’s music to the mathematical machines of the Science Museum. This season the untameable brand showcases a multi-visual collection comprising film and image stills involving life models transformed into revolving mannequin figures. The brand has also drawn inspiration from the architectural designs of constructivist Vladimir Tatline, whose spirographic curves and stark lines inform the oecodomic style of McLean’s millinery.
The whimsical nature of McLean’s creations draws inspiration from Barbie the Architect doll, to information reception through pylonesque communication systems. The 30’s being the designer’s spiritual home, the collection is flush with primary colours, black, white, and an elegant flash of glass edge green. Building tensile structures between the modernist ideas of the past, and the technical challenges of decoding the universe's secrets, McLean's millinery consists of sharp graphic antennae-styled lines built out of even sharper ideas.
The 50 piece-strong collection features transparent plexiglass cuffs, statement neck pieces, earrings, angular opticals, strict visors, diadems and geometric straw sun hats. Spirograph etching is used to precise mathematical effect, as well as figure of eight Mobius strips which are bound by tension threading providing an elegant balance of curvature and linear beauty, secured by metallic pearls.
House of Flora approaches style concepts with a uniquely experimental joie de vivre, consistently producing fresh, quixotic accessories.



PHOTOS

House of Flora
Binary Bitch collection 2013



VIDEO

House of Flora
Binary Bitch Spring/Summer 2013 collection


Interview Flora McLean / House of Flora



www.houseofflora.net/
www.fascineshion.com/fr/fashion-close-up/the-house-of-flora/150/