« Made By Slaves for Free people »
Madrid-based PSJM (Pablo San José and Cynthia Viera), bring their acclaimed 'Proyecto Asia', (Asia Project), to Riflemaker Beak Street with a lightbox installation of products 'Made by Slaves for Free People'.
Previously withdrawn due to pressure from Adidas, the work challenges the idea of brands as creators of symbolic values promoted and sold to characterise and enhance the identity of individuals. Many of the great multinational trademarks which symbolise capitalist democracy achieve profits due to the exploitation of Asian workers. PSJM presents four of these universal brands - Nike, Reebok, Adidas, and Puma - in lit displays under one and the same slogan, pointing out the irony in the values that they may actually represent. The exhibition includes the 'Made by Kids for Kids' series, the slogan emblazoned across Mickey Mouse ears, and a suite of drawings depicting the 'struggle' of brands such as Siemens and Ikea.